The this project conception represents 1,000 customer groups in

The sales strategy of the Hookah Space lounge
bar is based as on local residents as on incoming tourists. The sales depend on
a season time in Calpe, which is from April to October. Besides that, other national
and international days is the time when people come for little vacation or
weekend seeking for some place, where it is possible to chill out enjoying
wonderful atmosphere, unique music, views and high-class service.

 

In the
chart from the figure 6, which is presented below, it is shown the months sales
in the first year of Hookah Space. With the data taken from the tables 3 and 4,
the sales during the first year are predicted to be approximately 540,000€. It
is estimated that the average net sales every month during the first year is
45,000€, but considering the fact that the income depends on a season time and
special days, the numbers vary from the most profitable one to the laidback
one. It follows thence that the most profitable month is going to be August due
to the peak of the season with approximate 14% of the year sales, which is 75,600€,
The most laidback month is going to be February due to no season time and an
end of common Christmas and New Year’s Eve vacation with approximate 4% of the
year sales, which is 21,600€.

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Figure 6:
Estimated months sales

 

1.1.1     
Forecasts

 

Sales
forecasts consist predominantly of tobacco and drinks revenues, which also has
a surprisingly low cost of sales. Secondary sales streams is food. Fast
growth is predicted during the first three years of programming as the
community factor of the Hookah Space lounge bar is advanced and
customer-directed operation starts taking place.

 

It is estimated
that a regular client will come back to the lounge bar in common approximately
15 times a year, taking part in 15 rounds of tobacco in that point and having
some beverages. Consequently, this project conception represents 1,000 customer
groups in the first year, 2,500 customer groups in the second year and 3,500
customer groups in the third year. All the numbers below in tables 3, 4 and 5
are mentioned in round figures.

 

Unit Sales
(per person)

Year 1

Year 2

Year 3

Tobacco

15,000

37,000

53,000

Drinks

20,000

50,000

70,000

Food

15,000

35,000

50,000

Total Unit Sales

59,371

140,000

200,000

 

Unit Prices

Year 1

Year 2

Year 3

Tobacco

14.00€

14.00€

14.00€

Drinks

9.00€

9.00€

9.00€

Food

10.00€

10.00€

10.00€

Sales            

Tobacco

210,000€

518,000€

742,000€

Drinks

180,000€

450,000€

630,000€

Food

150,000€

350,000€

500,000€

Total Sales

540,000€

1,318,000€

1,872,000€

 

Direct Unit
Costs

Year 1

Year 2

Year 3

Tobacco

4.20€

4.20€

4.20€

Drinks

3.00€

3.00€

3.00€

Food

3.30€

3.30€

3.30€

Direct Cost of
Sales

Tobacco

63,000€

155,400€

222,600€

Drinks

60,000€

150,000€

210,000€

Food

49,500€

115,500€

165,000€

Subtotal Direct
Cost of Sales

172,500€

420,900€

597,600€

 

Tables 3, 4, 5: Expected Sales Forecasts in three years

 

 

1.2      
Operational and organizational management

 

The Hookah Space lounge bar in Calpe is the
idea of two young entrepreneurs, Valeria Karganova, who was born in Estonia and
lives in Spain, and Vladislav Borouhhin, who is also from Estonia but lives in
United Kingdom. The main person responsible for the start-up is Valeria, who is
the author of the thesis. Vladislav’s contribution according to this business
plan is brainstorming, development of some particular contents and ideas and
investor seeking. Two new-coming entrepreneurs cooperate and work with each other
due to the fact of coming from different countries by exchanging of the
knowledge from different educational systems, cultures and experience.

 

Valeria Karganova will work as a general
manager at the Hookah Space lounge bar by taking responsibilities of managing
the working staff, customer service, partnerships, bookkeeping and marketing.
This year she is going to be graduated at the Laurea University of Applied Sciences
with Restaurant Entrepreneurship bachelor degree program. She has got a lot of
experience after living and working in several countries, like Estonia,
Finland, Spain and the Netherlands, and getting to know how to satisfy
customers of different cultures, preferences, demands and socio-economical
levels.